UX Strategist
Research-Driven Product Decisions
Deeksha Bhushan
HI THERE. I’M DEE.
I’m a research-driven UX strategist who delivered 20x user growth and 60% paid conversion by discovering that ActHive’s users needed community in professional spaces, not just personal ones.
I’m genuinely curious about how people tick. This people-first mindset helps me uncover insights that serve both users and business goals. Brighton-based and deeply connected to the local UX community, bringing the same collaborative spirit to product challenges.
Human-Centred Business Results
20x User Growth Through Strategic Pivot
Digging deep into the user research at ActHive, I discovered something unexpected. People didn’t just want fitness communities in their personal ives, they needed them in professional spaces too. This insight drove our strategic B2C to B2B pivot, growing our user base from 100 to 2000+ with 60% converting to paid plans.
Inclusive AR Testing Methodology
Working on AR face-capture technology, I realised we needed to think beyond typical users. I designed a comprehensive testing approach that considered wheelchair accessibility, facial recognition diversity, cultural contexts, and real family scenarios like parent-child interactions.
Leading a cross-functional student team, I applied rigorous UX research methodology to design and validate a digital escape room experience. Our research-driven approach to educational gaming earned 1st place at the 11th International Educational Games Competition, proving that thorough user research creates results that resonate.
Award-Winning Research Leadership
10 years of client-facing work across corporate, agency, and startup environments means I don’t just deliver great research — I know how to present it, sell it, implement it in complex organisational contexts.
Research meets Real World Experience
People-First Strategy
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Inclusive Research
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International Award Winner
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20x User Growth
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Community-Focused
People-First Strategy • Inclusive Research • International Award Winner • 20x User Growth • Community-Focused
Community Impact and Recognition
Brighton UX Community Leader
Co-organiser of LTUX Brighton’s first international Talk UX conference (200+ attendees expected), UX Camp organising team member (150+ attendees in 2025), and regular contributor across Brighton’s UX ecosystem.
Award-Winner and Emerging Speaker
1st place International Educational Games Competition 2023, plus emerging speaker sharing “UX Lessons from a Chicken Restaurant” insights.